The seasoned Alora olives from Malaga are one of the most important products typical of the Guadalhorce region’s agricultural food industry.  The seasoning of this type of olive is unique and typical of Guadalhorce, this seasoning based on natural products converts the seasoned Alora olive into a product that has traditional characteristics and is differentiated from the other olives. However, there are many olives that try to imitate the ‘split olive’, as it is also known in the area.  The product’s excellent quality, its clear differentiation from other varieties and its links with the area, made all those involved in the sector think of the possibility of arranging the Guarantee of Origin of this product.  At present, they are working with this idea in mind, and the sector is confident of quickly being able to use the distinctive Protected Guarantee of Origin, ‘Alora Olives from Malaga’.